Sara Schmidt Design, LLC (SSD) is an MWESB-certified Experiential Graphic Design studio based in New York City and Portland, Oregon.
We partner with architects, developers and others to shape immersive, emotionally resonant places rooted in story.

  • We are a multidisciplinary creative studio working at the intersection of art, architecture, and experience design.

    The studio brings a conceptual, collaborative approach to shaping environments through graphics, materiality, color, and storytelling.

  • Our process blends strategic thinking with artistic exploration—creating custom, site-specific work that feels integrated, human, and emotionally engaging. Each project is approached holistically, considering how story, graphics, materials and light work together to shape the overall experience.

  • We collaborate with architects, interior designers, developers, institutions, manufacturers, and brands on projects ranging from airports and hospitals to hospitality, retail, housing, and public spaces.